Navigating Cognitive Biases for Healthy Decision Making: Understanding How Our Minds Influence Our Health Choices
When it comes to making healthy decisions, our brains play a crucial role. However, our brains are not always as rational as we think, and cognitive biases can impact our choices r
Breaking Free from the Familiar: The Ambiguity Effect and Making Bold Choices for Your Health
We all want to make healthy choices, but sometimes, the missing information about the outcome of a particular choice can make it seem unpredictable. This uncertainty can lead us to
“Getting Back on the Habit Horse: How to Reignite Your Daily Routine with Behavioral Economics and Behavior Design”
Habits are essential for achieving long-term goals, but even the most dedicated of us sometimes find it difficult to maintain our daily habits. Whether it’s due to unforeseen
The Habit Prep with Forrest Gump
🎉🧠Welcome to the Wonderful World of Behavior Design!🧠🎉 Hey there, habit heroes! Are you ready to dive into the fabulous realm of behavior design? In this edition, we
The human brain is not a clock. It’s a pattern machine.
 We are wired to recognize patterns.  Our brains are constantly processing information from the world around us, looking for familiar patterns and making predictions about wh
Origami Habits
Hey fellow humans, it’s time to get our fold on and talk about the connection between origami and behavior design! You might be wondering, “what on earth do pape
Being Specific on Goals or Habits Alone do not lead to Success
Many people believe that if they want to successfully form a habit, they need to be specific about what they want to achieve. While having a clear and specific goal can be helpful,
The Mistake of Information Overload
 This week I wanted to dive a little deeper into the concept that information does not lead to action.  Wendy Wood, a world renowned psychologist and researcher, has spent ye
Fizzling Goals but I want them to Sparkle
Are you tired of setting big, bold, and totally unrealistic goals for yourself, only to watch them fizzle out faster than a sparkler on a rainy day?  Well, you’re not alo
Infinite Option Menu From Hell
Imagine that you’re hanging out with some good friends, when one of them tells you about an amazing new restaurant that just opened up. You immediately open up your Yelp app and