Choice Architecture
Have you ever gone grocery shopping when you’re hungry? Doesn’t the candy section in the checkout line become just a little more tempting than it normally would be? This is by
Choice overload and decision fatigue
Are you tired of constantly having to choose something? Has a small part of you ever wished for a coffee shop that offers only three types of coffee, or a restaurant with a simple
ANCHORING BIAS
Imagine yourself at the grocery store, buying multiple boxes of cereal because you saw it’s on sale. Now, you’ve never really paid attention to its price before, but you just c